A news alert is a brief announcement of an event, usually intended for journalists. Unlike media releases that detail a larger story, news alerts are meant to convince reporters your event is genuine news and deserves coverage. You can also use a news alert to highlight a local angle for national media.
Whether you’re hosting a community event or pitching an idea to the media, news writing is a valuable skill. Mastering news writing can elevate your company’s news presence and captivate audiences. News articles prioritize delivering verified facts in a succinct, structured format that editors can easily edit or trim as needed.
A media alert is an announcement of a local or regional event that you send to journalists ahead of time to encourage and remind them to attend. Often a precursor to your media release that is sent out before an event, the media alert should include the “five Ws” (who, what, when, where, and why) so reporters have all the information they need to cover the story.
Setting up Google Alerts is an efficient way to monitor conversations around your brand, competitors and industry keywords online. When a new article featuring these search terms is published, you’ll receive an email. You can use this information to keep an eye on what your clients, competition or industry is saying and to create a content strategy that maximizes exposure. You can even set up multiple Google Alerts to track a specific phrase or topic.
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